NYB is more than beauty—it’s the finishing touch that brings the whole look together.
Created for the woman who loves to express herself through beauty, NYB is all about confidence, femininity, and effortless glam. Our products are designed to help you create lip combinations that feel just as good as they look—from rich liners that define your pout to high-shine glosses that give every look the perfect finish.
Whether you love a classic brown-lined nude, a soft pink lip, or something bold and sultry, NYB gives you the freedom to create a look that’s completely yours.
We believe beauty doesn’t have to be complicated. A good liner, the perfect gloss, and a little confidence can change the entire vibe.
Define it. Gloss it. Own it.
Welcome to NYB. 💋
Your Lips. Your Look. Your NYB.
Lip Gloss
Lip Gloss
The NYB Lip Gloss in this gorgeous warm nude-brown shade delivers rich color with a smooth, high-shine finish. The warm neutral tone makes it perfect for everyday wear, soft glam, or creating a dimensional nude lip.
Pairs Well With:
Mocha Lip Liner — for a deeper, defined nude-brown lip
Berry Rich Lip Liner — for a rosy, richer nude combination
Golden Hour Lip Liner — for a warm, soft nude lip
Soft, feminine, and effortlessly glossy. The NYB Lip Gloss in this beautiful soft pink-nude shade gives the lips a smooth wash of color with a juicy, high-shine finish. The versatile pink tone is perfect for an everyday natural lip, soft glam, or layering over your favorite NYB Lip Liner.
Pairs Well With:
Berry Rich Lip Liner — for a defined rosy-pink lip with added depth
Mocha Lip Liner — for a pink-and-brown nude combo with beautiful contrast
Golden Hour Lip Liner — for a warmer pink-nude combination
The NYB Lip Gloss in this soft peachy-nude shade is the perfect neutral for creating a smooth, glossy lip with just the right amount of warmth. Its light nude tone makes it perfect for everyday wear and especially beautiful when paired with a deeper liner for a dimensional lip combo.
Pairs Well With:
Mocha Lip Liner — the perfect pairing for a classic brown-lined nude lip
Golden Hour Lip Liner — for a warm, seamless peachy-nude combination
Berry Rich Lip Liner — for a bolder contrast with a touch of berry
Lip Liners
Add the perfect touch of color and definition to your lips with the NYB Retractable Lip Liner. This gorgeous pink-mauve shade delivers rich, buildable color with a smooth, creamy texture that glides effortlessly across the lips.
Bring warmth and definition to your lips with the NYB Retractable Lip Liner in a beautiful warm coral shade. This creamy liner glides smoothly across the lips, delivering rich color and precise definition for an effortlessly polished pout.
Define, shape, and perfect your pout with the NYB Retractable Lip Liner. This creamy, richly pigmented liner glides smoothly across the lips, delivering precise definition and bold color without tugging or skipping. The retractable design makes application quick and convenient—no sharpening required.
“The shine is EVERYTHING! It makes my lips look so smooth and juicy without feeling heavy or sticky.”
“Baby, the GLOSS is GLOSSING! I put it on once and immediately knew I needed another one.”
“The formula is so smooth and moisturizing. I love that I can wear it alone or pair it with my favorite lip liner.”
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